On the Lion Portal under the Learn tab, you can access the Lions Learning Center. It is recommended that you complete:
- Specific course: Promoting Your Lions Clubs International Foundation (LCIF) Grant Project
Other resources include:
- Lions International Resource Page for Club Marketing
- Includes training, brand kits, social media kits, PR tools, etc.
- Lions International Logo and Brand Guidelines
Responsibilities:
- Develop and implement an annual marketing plan in collaboration with the Club Membership Chair. Consider internal and external audiences, including Club members, social media, news media, supporters/sponsors and potential new members.
- Collaborate with the Club’s Global Action Team to stay connected to all membership, leadership, and service programs, projects, and events.
- Understand global brand guidelines and support proper use of brand materials in club events and service projects.
- Promote the work of the Club on social media. Develop a social media post calendar to follow club service, community involvement, and membership activities.
- Work closely with the Club Membership Chair to target and reach out to new potential Club members.
- Develop Club marketing and public relations talking points for Club members. Use word of mouth marking tactics to promote the Club and recruit new members.
- Publicize Club activities, including service projects, fundraisers, donations, Lions Clubs International sponsored contests and other newsworthy accomplishments both internally and externally via the news media, social media, and other effective means.
- Assist the Club President in communicating information from the District, Multiple District and Lions International headquarters with the Club members.
- Attend the District Governor’s Advisory Committee meeting of the Zone in which the Club is located when appropriate.
- Participate in meetings held by the District Marketing Chair.